About
Ly Insights
I’m Yacine Lahrech, an independent Marketing Analytics & AI Consultant with a background as a Data Science Director.
I help businesses transform complex data into clear strategic decisions, using AI, marketing analytics, and performance measurement to improve ROI and accelerate revenue growth.
I work with international teams and can deliver in English, French, and Arabic.
Services
Marketing Mix Modeling & ROI Optimization
Understand which channels truly drive sales and how to optimize your budget for maximum return.
Data Strategy & AI Readiness
Build the foundations you need to use AI effectively, from data infrastructure to roadmap.
Customer Analytics & Predictive Insights
Identify high-value segments, forecast demand, predict churn, and get actionable insights.
Customer Value & Retention Strategy
Increase customer lifetime value, reduce churn, and improve engagement using data-driven models.
Growth, Acquisition & Revenue Optimization
Reveal hidden performance gaps, optimize acquisition funnels, and unlock new revenue opportunities.
Experience Across Leading Global Brands
Disclaimer :Experience gained during employment and internal projects, not consulting clients or endorsements.
Before becoming an independent consultant, I held senior analytics roles inside major international organizations.
My work spanned marketing measurement, AI modeling, customer analytics and growth strategy across diverse markets.
What Colleagues & Leaders Say About My Work
Ricardo Galli, Senior Vice President, Data Analytics at Paramount
“Yacine played a key role in our global prediction models and led our Marketing Mix Modeling initiatives. He brings strong technical expertise and sharp business intuition, his work made a real impact across international markets.”
Othmane B., Customer Value Management Manager at STC
“A talented and innovative data scientist. Dedicated, trustworthy, and always thinking outside the box. I recommend Yacine without hesitation.”
Alan Ini, Senior Director Central Analytics at Paramount
“Yacine combines deep technical skills with the ability to make complex analytics clear and actionable. Reliable, proactive, and highly collaborative. His work significantly elevated our team’s impact.”
Amer H., Marketing Product Manager at Ooredoo
“Very committed, precise, and meticulous. Truly attentive to detail. It was a great opportunity to work with him.”